B2B e-commerce, or business-to-business e-commerce, is the term used to describe the implementation of the B2B business model over the internet and digital platforms. Unlike traditional businesses that operate from business to business, companies engaged in e-commerce aim to acquire customers and deliver their services through digital channels.

Companies that traditionally apply the B2B model are gradually turning to e-commerce. Why? Because there are many different advantages for B2B companies to transition to the digital world.

Through a robust e-commerce infrastructure, B2B companies:

- Can expand their operations not only with local businesses but also internationally.
- Can manage customers and suppliers from a single point.
- Have the opportunity to conduct data analysis on a broader scale.
- Have easier access to new customers.
- Experience facilitation in inventory and logistics management.